Flipkart Tied Up With Spice Hotspot For Offline Preview Of Smartphones Before Ordering

Flipkart announced its partnership with Spice Hotspot stores, where its 'exclusive' portfolio of phones will be showcased offline, on its retail store network. Under its new assisted e-commerce model, customers can try and buy Flipkart's range of smartphones at selected Spice Hotspot outlets, the company said.

The store staff will assist them to place their order on the Flipkart app and customers can take the delivery of the phones at the store or at their home.

According to Flipkart, the association is aimed at reaching out to a larger target audience, especially the not-so-tech-savvy customers as they can now get a first-hand experience of these products and place their order conveniently at a store near them.

In an emailed statement, Sandeep Karwa, Director Retail, Flipkart said that this initiative will become a big customer conversion tool for Flipkart's smartphone category, empowering customers from from Tier-3 and Tier-4 towns to shop online.

Spice Hotspot has over 300 retail stores across key metro cities in India. A company spokesperson was unable to state at time of writing how many of them will showcase Flipkart's exclusive range of phones.

via bgr

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