Reliance Industries Limited (RIL) announced its new smartphone brand called ‘LYF’. Under this brand, the company will sell 4G-capable smartphones, which is expected to be available in the market from November — a month before the scheduled launch of its commercial 4G service.
RIL says that LYF is ‘built on the premise of unmatched user experience will offer high performance handsets that deliver a true 4G experience comparable to the best in the world’.
While details like specifications are still unknown, the smartphones under the LYF series will feature dual-SIM card slots, voice over LTE, voice over Wi-Fi, and HD voice and video calling capabilities. The smartphones under the LYF brand will be priced between Rs 4,000 and Rs 25,000, and will be sold across the country via multi-brand outlets, as well as Reliance Retail stores.
RIL won’t be manufacturing smartphones, but instead will procure 4G-capable handsets manufactured in the country, and will sell them under LYF. RIL has already signed a deal with Intex, Intex will manufacture one lakh handsets, of which around 20,000 will be delivered in the first batch. Company is also in talks with other smartphone manufactures like Micromax, Lava and Karbonn.
Reliance Jio is set to roll out its LTE services in India by the end of this year. The company holds a total of 751.1MHz spectrum across 800MHz, 1,800MHz and 2,300MHz bands. Towards the end of last month, it signed an agreement with Anil Ambani-led RCom to share spectrum in the 800 MHz band across seven telecom circles.
via bgr
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