Motorola is preparing to launch the Moto G in India sometime this week. However, it is unlikely to be available in brick-and-mortar stores as the company is looking to launch it exclusively through online retailers in India, as per the sources.
Motorola is quickly rolling out the Moto G in multiple markets, with Australia, Malaysia and Dubai being the latest ones. Rather than setting up a retail and distribution network, Motorola is going the quick way of tying up with partners – either retail chains or carriers – without setting up its own go to market teams in most markets. India will be the same with Flipkart confirmed to be one of the partners for the launch. It is unclear at the moment whether Flipkart would be the exclusive partner in the beginning.
Currently Motorola does not have a go to market team in India though the company is mulling on the road ahead and is most likely to have some representation in India later this year.
As a product, the Moto G is certainly a game changer. “With the Moto G and its global launch pattern, it is clear that Motorola is testing waters to gauge the demand for its products and figure out which markets it should focus on as it prepares its strategy for 2015,” one of the market research analysts remarked.
With the announcement around the corner, more than the price, we would be looking forward to learning more about how Motorola is planning to tackle after-sales service. For all we know, it could be very similar to Nexus devices bought from Google’s Play store where repairs/replacements are handled online, where one has to raise a query and the device is shipped rather than having to visit a service centre.
via bgr India
Currently Motorola does not have a go to market team in India though the company is mulling on the road ahead and is most likely to have some representation in India later this year.
As a product, the Moto G is certainly a game changer. “With the Moto G and its global launch pattern, it is clear that Motorola is testing waters to gauge the demand for its products and figure out which markets it should focus on as it prepares its strategy for 2015,” one of the market research analysts remarked.
With the announcement around the corner, more than the price, we would be looking forward to learning more about how Motorola is planning to tackle after-sales service. For all we know, it could be very similar to Nexus devices bought from Google’s Play store where repairs/replacements are handled online, where one has to raise a query and the device is shipped rather than having to visit a service centre.
via bgr India
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