BlackBerry has decided to roll out its popular messaging service, BBM, on Android phones running Gingerbread OS.
BBM on Gingerbread Android phone would allow the sinking smartphone manufacturer to fully compete in developing countries where the messaging service is already an established brand but current smartphones are still running the older version of the OS. Despite being generations old, Android 2.1.x Gingerbread still powers 21 percent of Android phones, most of which are located in emerging markets.
BlackBerry lost its smartphone market share owing to tough competition from rivals like Google, Apple and Samsung, and it recently extended its once-exclusive BBM service on third-party smartphones as part of its revival strategy.
via bgr India
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